REENO Launch

Jordan is the founder & designer of womenswear line REENO. This is the first collection she designed and released.

Look 01
Leather pants and bra

sketch and materials

Location:
Kabarret’s Prophecy / London UK

This ‘boutique’ nightclub was opened in 2004 in London’s Soho. It is “an electro-glitterbox of LEDs which flash and change colour in time with the music” and has a 100 person capacity.
I envision the wearer at a swanky night club such as this (with the vibe of the underground club in The Matrix), sunglasses on vascilating between dancing and socializing while sitting in a sultry pose on the banquets.

Look 01
Leather pants and bra

location inspo

Look 01
Leather pants and bra
moodboard

Look 01
Leather pants & bra

Final product

Look 02
Chainmail chiffon skirt

Sketches & materials

Location:
Ashibina / Tokyo, Japan

Ashniba is a restaurant bar designed by Yusaku Kaneshiro who “created an interior evocative of a magical, subterranean forest and of grottos, lit by deep-red lanterns.”

This environment is exactly what I would imagine surrounding the woman wearing this whimsical chainmail set. A glamourous fairy deserves to be lounging in her glamourous, magical little forest. I imagine her sitting at the bar unsuspectedly drinking some whiskey on the rocks... maybe a modest ounce or two of Toki.

Look 02
Chainmail chiffon skirt
location inspo

Look 02
Chainmail skirt & top

moodboard

Look 02
Chainmail chiffon skirt

Final product

Look 03
“Chaos” custom print skirt

sketches & materials

Look 03
“Chaos” custom print skirt

Custom fabric

hand cut collages from various books and magazines printed on a satin poly fabric

Whenever I collage , it’s simply an intuitive medium for me. It depends on the images I come across. I curate a collection of images that I like while I simultaneously build a story and concept.

Look 03
“Chaos” custom print skirt

Location inspo

Location:
BedRestaurant Silk / Frankfurt, Germany

“This ethereal, white environment is ‘inspired by the Asian and Greco-Roman culinary traditions’.”
This custom print skirt sparkles with a sexy playfulness just like this space... the perfect look and environment to be gossiping over a cocktail and some elevated light bites.

Look 03
“Chaos” custom print skirt

moodboard

Look 03
“Chaos” custom print skirt

Final product

Look 04
Hand beaded chainmail halter

Materials

Look 4
Hand beaded chainmail halter

Location inspo

Location:
MYNT/ Miami , USA

MYNT is a bar that had turned an abandoned site that was previously known as the Grand Concourse Cafeteria, which was one of Miami Beach’s most famous hangouts in the 1950s. The designer of the space, Arcila-Duque, took inspiration from tghe retro feel of the former landmark cafe as well as his time in New York City.

Under the theme of reclamation, this space intertwines perfcectly with this sparkly halter top that I created out of a scrap from the chainmail skirts I had made. I saw something in the shape of the scrap itself, decided to give it more sparkle with the hand beading, and voila!! ... I’ve got a new top.

Look 04
Hand beaded chainmail halter

moodboard

Look 04
Hand beaded chainmail halter

Final product

Look 05
Hand painted “envy” dress

sketch & materials

Look 05
Hand painted “envy” dress

location inspo

Location: Cocoon Club/ Frankfurt, Germany

This dress is inspired from a sculptural project I made based off of the Seven Deadly Sins. The so called “It Girl” is not new to the envy of another’s eyes, so the dress is a play on that. The environment of a somewhat surreal club feels conducive to “sins,” in a playful sense of course.

CocoonClub has an everchanging design as it is a semi-virtual space. “Guests are encouraged to leave reality behind as they enter this ‘three-dimensional interface. and to lose themselves in a cocktail of music, images and light, which are played acoustically and visually by DJ and VJ.’”

Look 05
Hand paintged “envy” dress

moodboard

Look 05
Hand painted “envy” dress

Final product

Look 06
Leather & silk chiffon set

sketch & materials

Look 06
Leather & silk chiffon set

Location inspo

Location: Jimmy Woo/ Amsterdam, Netherlands

“Amsterdam’s boutique club Jimmy Woo is a pedigree hybrid, mixing authentic, antique Asian elements with cuttting-edge twenty-first- century disco bling.”

Look 06
Leather & silk chiffon set

Moodboard

Look 06
Leather & silk chiffon set

Final product

Look 07
“Greed” mini skirt

Sketch & materials

Look 07
“Greed” mini skirt

Location inspo

Location: Mardi Gras/ New Orleans, Louisiana

Mardi Gras is certainly the sparkliest season in New Orleans. I grew up costuming in boas and anything with sequins and glitter along with an extravagant mask to top it all off.
Historically, Mardi Gras is actually a Catholic Holiday. It’s the time between Christmas and lent. Lent is a period of time where you’re supposed to give up some sort of bad habit or vice for 40 days. Mardi Gras is meant to be a time where you get all the debauchery out of your system before you give it all up.

This sequin skirt based on the Seven Deadly Sins simply seems to be perfectly fitting for Mardi Gras season, which I have personally worn it out to.

Look 07
“Greed” mini skirt

Moodboard

Look 07
“Greed” mini skirt

Final product

Look 08
“Cowboy” painted leather pants

Moodboard

Look 08
“Cowboy” painted leather pants

Motifs & final product

Look 09
Vinyl pants

sketch & materials

Look 09
Vinyl pants

Location inspo

Location: Le Bain/ New York City, New York

Oh, Le Bain is, in my opinion, one of the most ridiculous clubs in New York City. I find a Thursday night here much more fun than their weekend nights due to the music and crowd.

These transparent, pink vinyl pants certainly fit in with the sexy discotheque vibe of the club along with the sunset hours the windows and rooftop provides.

Look 09
Vinyl pants

Moodboard

Look 09
Vinyl pants

Final product

Look 10
Painted leather jacket

Motifs

Look 10
Painted leather jacket

Final product

Look 11
“Big Daddy” tank & fur trim mini

Sketch & materials

Look 11 “Big Daddy” tank & fur trim mini

Location inspo

Location: Jolene Sound Room/ Brooklyn, New York

“Jolene Sound Room is a retro-themed high energy sound room in Brooklyn and Miami, inspired by the fierceness and femininity of Dolly Parton, showcasing the best of local music culture and the global dance music circuit on a cutting edge audio system.”
I can usually rely on Jolene to cast my eyes upon some of the best dressed people in New York City. The music tends to entail r&b, hip hop, and afrobeats, often featuring women DJs.

This look is kitschy, sparkly, and fun to dance in, so I find it fitting for this space.

Look 11
“Big Daddy” tank & fur trim mini

Moodboard

Look 11
“Big Daddy” tank & fur trim mini

Final product

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